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Why Start a Sublimation Business? (Part 2)

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Gifting personalized products has become a very popular trend in recent years, especially drinkware. The global personalized Gifts Market is predicted to Reach USD $31.63 Billion by 2021 according to Technavio. America is in the lead, with the highest revenue and the largest incremental growth margin through the forecast period. Technavio suggest there are 3 main factors contributing to the increase in revenue in the Gifts Market and these are:

  • An increased demand for seasonally personalized products
  • Advancements in technology and innovation
  • Expansion in online shopping

The popularity in online shopping, ecommerce and the increase of online outlets in recent years, make it easier for small businesses to sell their customized products without having to invest in property. The increased interest and popularity of social media is an affordable and lucrative way to promote your original products extensively. The ability to build your brand and create customer interest is cost effective and can generate high profit margins with low financial investment.

Joto has an extensive list of equipment packages to choose from if you are starting a sublimation business or growing your current business. We also have a wide range of sublimatable blanks to choose from, including drinkware; that are ideal for personalization and coated in our high-quality Pearl Coating™. A small initial investment can lead to a high revenue if marketed correctly to your target audience. Sublimated products can be sold individually, or to larger customers such as restaurants or sports teams.

If you are interested in customizing drinkware, you will need a sublimation printer and mug press. We have two desktop sublimation printers to choose from and these are the Virtuoso SG400 and SG800. These fit in small spaces and can print up to 13 x 19 if you add the additional Multi Bypass Tray. The Joto Digital Mug Press has 3 models to choose from, the single station, double station and 5 station. If you wish to customize flat objects, such as mouse pads, garments or HD Aluminum Photo Panels, you will require our Joto Auto Release ClamShell Heat Press. This press comes in two sizes, the 15” x 15” and the 16” x 20”. To have a package that includes both presses, prices start at $1,815.00 CDN or $1,295 USD. This includes 23% customer savings compared to buying each product individually.

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